Wondercide A Year After Shark Tank: An Interview With Our Founder

Here we are, a year after Shark Tank and Wondercide has seen amazing growth. The show put us in front of a huge audience and we’re forever grateful to ABC, The Sharks, our customers, and our fans.

Our founder Stephanie Boone, continues to lead our team forward with a vision that energizes us: keep finding better ways to make plant-powered solutions that help pets and people live happier, longer lives together.

Stephanie’s dog Luna inspired Wondercide. After a reaction to conventional spot drops for flea-and-tick control, Stephanie knew there had to be a better way. If you'd like to know more about how Wondercide came to be, watch Stephanie tell the Wondercide story. Today, Luna’s legacy guides us to help families live long, happy, and healthy lives together.

Here’s our chat with Stephanie about life and work at Wondercide since Shark Tank. She shares what’s changed, the inside story about being on the show, lessons learned, and how we’re moving our mission forward.

What's changed for you since Shark Tank?

The exposure and excitement for our brand after Shark Tank was massive! It’s been amazing to watch our company grow in both size and impact this year. Since the show, we launched a new formula with improved scents – and we're hearing great things from our customers about it!

What can you tell us that we might not know about your Shark Tank experience?

I got the call to be on the show on March 24, 2015 – just hours after Luna passed away in my arms. I was so distraught! I didn’t want to pursue being on the show, but with time I came around. I felt compelled and responsible to share her story with others with the hope that it would save lives. I knew this was the opportunity and that I had to go.

I was 4 months pregnant when we filmed and my daughter was 4 months old by time the show aired.

It was SXSW in Austin the week we aired and all the city venues were sold out, so our watch party was a parking lot party where over 200 people celebrated...in the POURING rain!

At that time, Wondercide received the highest company valuation for a female founder in Shark Tank history (#girlboss) and 2nd highest of all companies. Mr. Wonderful is actually really nice (and he secretly loved us)!

What's been your compass during all the excitement, growth, and inevitable change at Wondercide since the Shark Tank airing?

The truth for me is that every challenge is an opportunity (and we have lots of both)! I try to remind myself of that everyday. As a team, we share the spirit of being thankful each week and are grateful for the opportunities we have to grow. My true north will always be Luna. Her legacy will always be our compass.

What makes Wondercide a brand that so many people love?

Always curious for better, we are a team of tenacious problem solvers who inspire others to rethink their world for the better. We take a holistic approach to wellness and we solve difficult problems with plant-powered solutions.

Through our work, we create an environment that is safe and fun for families. 

We are relentless about the effectiveness of our solutions and to ensure our products work, we hold ourselves to the highest standards.

We are a community of carers with Fierce Love® for families of every kind, everywhere. and a helpful resource for others learning to work with plant-powered ingredients.

You founded Wondercide over 8 years ago. You’ve been on the top-rated prime time TV show, Shark Tank, and lived to tell about it. What are some of your lessons learned?

Trust your intuition. Humility and mentorship are essential. Plan. Execute. Repeat. Get aligned or get moving. Give yourself permission to say “No” more than “Yes.” Manage to Outcomes. A bottoms-up org chart puts the importance on customers and not C-suite. The CEO should be at the bottom supporting the team who supports the customers at the top.

What was the best part of being on Shark Tank?

While it’s been great to grow the business, the best part of being on Shark Tank is that we’re helping more families live healthy, long lives together. Together, I know we can change the world for the better. We are honored and excited that our bigger-than-ever Wondercide family keeps spreading the word and sharing the love! YOU are the best part!